Use Value!

 

Under the umbrella of Venogroup we are driven by innovation and value addition.It dawned on me when I had a certain business dealing that most of the time we do not get much value for our money.

 There are two things I would like to look at. First is the cash value, this is the actual paper money we have. Secondly is the use value, this is the value you get for using  a certain product/service. In a transaction there is usually these two, we pay for a service or a product. 

But how often do you get value from using a certain product/service, and as entrepreneurs what value are we giving?As entrepreneurs we need to focus on the Use value. 

 How is your product/service adding value to your customers? I would like to take a kota for example, in a time where we  are health conscious and obesity is a disease that lurkes amongst us. What value in the contents of the  kota does one get? Is our health considered? Or rather what other options are there for those who mind what they eat?

 We need to move with the time, we need to innovate, we shouldn't conform to tradition but we need to disrupt culture to a point where we have no choice but to change.

As entrepreneurs we can make as much money as we can but without adding value to those we serve we are as good as fraudsters 

Don't just sell, serve and add value