Consistency!!

Consistency is key.

I always say  that consistency beats commitment when commitment is not consistent.

We need to understand that people buy out of habit, people are so afraid of change that they always stick to what they know. 

It is then crucial that  as an entrepreneur you  always avail your products when people want to buy something.

 I know a lady that sells magwinya and she shows up twice a week,  the clients always ask about her whereabouts and whenever she is around the clients start asking for the price, this is not well for the business, client trust is lost and people will even decide to buy something they can always find everyday.

We need to be consistent, in everything.

Innovate and Add value